Buying guide
Missed-call text-back: what it is and what it recovers
How missed-call text-back works, what it realistically recovers, and how to calculate whether it pays for itself using your own numbers.
Kaci Cox
This is a published outline, not a finished post. The argument and structure are here so you can see what is coming. It will be written properly rather than padded out to hit a word count.
What this post will cover
The mechanics, the honest math, and the situations where it does not help.
Outline
The mechanic
- Call goes unanswered. System texts the caller within seconds. Conversation continues over SMS.
- Why SMS specifically: it is asynchronous, so you can answer between jobs.
Why it works
- The caller has a reply before they finish dialling the next business.
- It converts a dead call into a thread you can pick up in an hour.
The honest math
- Walk through the calculation: missed calls per month, recovery rate, close rate, job value.
- Be explicit that recovery rate is an assumption, and show how the answer changes across a range.
- Link to the calculator rather than asserting a single figure.
Setup considerations
- Compliance: consent, opt-out language, and why the first message must identify the business.
- Message wording that does not read as spam.
- What happens if the caller replies at 2am.
When it will not help
- Businesses that already answer nearly every call.
- Very low call volume, where the monthly fee exceeds the recovery.
- Say plainly that these businesses should not buy it.
Notes before writing
- Do not cite a recovery-rate statistic as fact. Present it as an assumption the reader controls.
- Compliance section must be accurate; flag for review before publishing.