Notes
Notes
Reference material on business technology decisions.
All notes
These are outlines, not finished pieces. The structure and argument of each is published so the direction is visible. They get written properly rather than padded out with filler.
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Outline
Why your after-hours leads are going to the competitor
Most businesses lose a large share of inbound leads outside business hours and never see it happen. Here is where they go and how to measure it.
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Outline
AI receptionist vs answering service comparison
A practical comparison of AI intake and human answering services for business, including cost, failure modes, and when each one is the wrong choice.
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Outline
How much should a business website cost in 2026?
A straight breakdown of what business websites actually cost in 2026, what drives the price up, and when the cheap option is the right one.
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Outline
Missed-call text-back: what it is and what it recovers
How missed-call text-back works, what it realistically recovers, and how to calculate whether it pays for itself using your own numbers.
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Outline
What a tech runbook is, and why every business needs one
A runbook documents what your systems are and how to operate them. Here is what goes in one, why vendors avoid writing them, and how to demand one.
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Outline
When to replace the spreadsheet with custom software
Five signs a business process has outgrown a spreadsheet, and the honest test for whether custom software is worth building or a bad idea.